Nutrition. Innovation. Progress.
Explore Our BrandsWe’re the Actual Pet Foods team, bringing over 50 years of combined experience in raw pet food manufacturing. Our mission is to keep raw true to its roots: minimally processed, naturally nutritious, and focused on improving health and longevity. We’re driven by innovation and progress, using the latest science to deliver the best in nutrition while leading in food safety and quality. With strict standards and full transparency, we work with our partners to grow a healthier future for pets everywhere.
Long live our pets!
Are You A Retailer?
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Get In TouchOur Raw Food Brands.
Actual Food for Pets. Food is our love language. Nature is our inspiration. Quality and value are our promise.
Visit Back2Raw
Peak Life Starts Here. We believe every dog deserves to live their peak life — fueled by nature, guided by science, and supported by real, raw nutrition.
Visit Iron Will Raw
What To Expect From Actual Pet Foods
Unmatched Transparency
From ingredient sourcing to nutritional value, everything we do is backed by science and verified through regular lab testing so what’s on the label is exactly what’s in the box.
Collaborative Partnerships
We work closely with retailers and distributors to meet your specific needs, support category growth, and prioritize what’s best for both pets and the people who love them.
Commitment to Safety & Quality
We strive for the most rigorous safety and quality standards to protect not only the pets who eat our food, but also the humans who handle it.
Relentless Innovation
We’re constantly evolving – whether we’re developing new formats and packaging to enhance convenience, or optimizing formulas to ensure we deliver the highest quality with every bite.
Passion for Raw, Naturally
We’re firm believers in minimally processed, 100% natural diets and we’re on a mission to make raw accessible, trusted, and understood. Join us!
Meet The Team
Mladen Svigir
CEO
Trevor Wojick
CFO
David Chapman
COO